I produce, shoot, and edit videos for YouTube distribution using Final Cut Pro X. 

J's Everyday Fashion Video Blog Series

The Strategy: start a YouTube video blog series that would give fans a behind the scenes look, with the goal of establishing a deeper connection to the audience, build brand awareness, and ultimately drive more fans to the Facebook page.

Onyx Webb Kickstarter Video

The Strategy: Onyx Webb is a fictional book series, and this video was produced for the Kickstarter homepage to explain the story line and compel audiences to donate to the project.