Hello, I'm Michael


Inspired by authenticity and empathy.  

People first. Business second. 

Profits are fueled by the amount of love you give.


I develop and implement social media strategies that

leave your audience 



to connect with you


"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."

Maya Angelou

How do you want your audience to feel?

emotional connection

 An established

is where true

customer loyalty lies 

Everything you post on social media creates a

"digital experience" for your audience

Social media platforms are looking for meaningful content that inspires authentic engagement 


Implementing an Emotional Connection Strategy will help you to connect more deeply with your existing (and potential) audience ​​


Emotional Connection is the Key to Brand Loyalty

I was so moved by Chase's commercial full of puppies that I had to tweet them immediately and tell them. Happy it was my bank and that like me, they loved puppies, I told them so through a tweet. Within seconds they tweeted back about Chase loving dogs. Immediate emotional connection.

People Buy Emotions, Not Things

At first glance, it may seem that our purchasing decisions have much more to do with the careful analysis of needs than anything else - after all, everyone needs transportation or a home, right?

Social Media Listening – It’s About Emotions

People may see the logic in choosing product A. over product B. when presented with only product highlights and specifications, analysis and data.

When the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good.​





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Copyright © 2019 Michael Guenther