Michael specializes in developing social media strategies for both paid and organic optimizations. He's powered by data and continual testing to ensure maximum campaign performance and ROAS.
How do you want your audience to feel?
Everything you post on social media creates a
"digital experience" for your audience. Social media platforms are looking for meaningful content that inspires authentic engagement. Implementing an Emotional Connection Strategy will help you to connect more deeply with your audience.
"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Emotional Connection is the Key to Brand Loyalty
I was so moved by Chase's commercial full of puppies that I had to tweet them immediately and tell them. Happy it was my bank and that like me, they loved puppies, I told them so through a tweet. Within seconds they tweeted back about Chase loving dogs. Immediate emotional connection.
People Buy Emotions, Not Things
At first glance, it may seem that our purchasing decisions have much more to do with the careful analysis of needs than anything else - after all, everyone needs transportation or a home, right?
Social Media Listening – It’s About Emotions
People may see the logic in choosing product A. over product B. when presented with only product highlights and specifications, analysis and data.
When the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good.